The curious case of Heated Tobacco Products
  • Vote Up0Vote Down venynxvenynx
    Posts: 4,639Member
    Approximately ten years ago, tobacco sales in high-income countries were
    falling, mainly due to an increased awareness of the harmful effects of
    tobacco smoking and the measures taken to reduce smoking incidence.
    This encouraged even the most resistant policymakers to follow the
    articles outlined in the World Health Organization Framework Convention
    on Tobacco Control (WHO-FCTC)[1] and adopt stricter and stricter tobacco
    regulations. For the first time, many countries faced the possibility
    of ending the tobacco epidemic and the prospect of a smoke-free
    future.To get more news about Hitaste Hi10, you can visit official website.

    In reaction to this dramatic impact on their business, tobacco companies
    succeeded in introducing the heated tobacco product (HTP), a new device
    designed allegedly to be relatively safe. HTPs are hybrids between
    electronic cigarettes and combusted cigarettes: as electronic
    cigarettes, they are equipped with an electronic device heating a
    product to generate an aerosol containing nicotine; as combusted
    cigarettes, the heated product is “real” tobacco.[4,5] HTPs therefore
    pose potential dangers to public health and the nicotine ensures that
    consumers remain enslaved, guaranteeing future customers for tobacco
    companies among the youngest generations.

    Philip Morris International (PMI) launched IQOS, the first HTP, for the
    first time in December 2014, selecting Milan, Italy and Nagoya, Japan as
    pilot cities for the European and Asian markets respectively. Today
    IQOS is available in a large majority of high-income countries, together
    with other HTPs such as Glo of British American Tobacco (BAT) and Pax
    of Japan Tobacco International (JTI).[4,6]

    When launching in Italy, PMI found a way to convince policymakers –
    without providing any independent scientific evidence – that their
    product was less harmful than combustible tobacco and effective in
    reducing the consumption of traditional cigarettes and the number of
    smokers. PMI started donating large amounts of money to major
    humanitarian movements, including the Italian Red Cross,7 in order to
    prove that it is moral and honourable to accept large donations from the
    tobacco industry. The tobacco industry also donated large amounts of
    money to the Italian foundations of the main political parties (they
    call it “lobbying”, a legal activity).[8]

    Furthermore, PMI is investing almost US$1bn over the next 12 years(link
    is external) in the Foundation for a Smoke-Free World, an organisation
    whose main aim is to finance research to justify the assertion that IQOS
    is acceptable from both a safety and a public health perspective.[9]
    For this reason, the scientific literature is already highly
    contaminated by potentially biased data, funded and controlled by the
    tobacco industry.[10]

    Finally, despite the fact that some other nicotine delivery products,
    such as the Swedish snus (smokeless tobacco),[11] did not fulfil the
    safety requirements to enter into the Italian market, PMI found a way to
    convince policymakers to allow them to commercialise IQOS. Indeed,
    Italian policymakers even decided to substantially cut excise taxes for
    these novel tobacco products. Moreover, they allowed PMI and other
    tobacco companies to evade the regulations that cover tobacco products.
    Thus, HTPs are not subject to any national legislation banning smoking
    in indoor public places and workplaces or advertising, and they are not
    subject to the same pictorial health warning packaging as for combusted
    cigarettes.[4] This is true not only for Italy, but also for most other
    high-income countries.

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